Published in the Courier Mail, 5 November 2018
WHAT was once a West End live music scene icon will be transformed into cutting edge — and very green — office space for a growing digital marketing company.
Technology company Scrunch, which specialises in influencer marketing, has secured a five-year lease with an option at the rear of 127 Boundary St, West End
The property was once occupied by bar and live music venue HiFi Bar West End and later kept rocking under a new name — Max Watt’s House of Music which closed about a year ago.
Scrunch co-founder and chief operating officer Salvatore Garozzo said the company he co-founded with CEO Danielle Lewis is currently in smaller premises at nearby Vulture St.
He said the fitout at 127B Boundary St will create a special working environment ”like a forest with trees, grass and vines”.
“We’re bringing the environment into the space,” Mr Garozzo said.
“It’s very much going to feel like that of a building that’s been empty for a 100 years with the environment will growing into it and overtaking it.”
Mr Garozzo said Scrunch will move into the 870sq m in the two-level building at the start of next year after the fitout is completed.
“We have a lot of space but we are introducing a content studio, we’ll be holding a lot of events, especially for our influencers, and meet-ups,” he said.
“It’s basically designed in a way that has a lot of flexibility — an office that can we transform into a meet up place or host a full scale event.”
Scrunch will be paying $174,000 gross a year plus GST.
First National Commercial’s Anthony Conais, who struck the deal, said the property was vacant for about 12 months.
“Then we decided to split it and the 200sq m of prime retail facing the road has a commercial hotel licence while keeping the rear of the building for office,” he said.
“Scrunch came on in the early stages of the initial marketing the whole building and they came back after we split it.”