Luxury River Cruise operator, AmaWaterways, has launched a new mobile application for guests across their fleet of river ships. Named ‘myAmaCruise’, the new guest app was built on the underlying TripTraka Enterprise platform.

According to TripTraka CEO, David Clarke, his team worked closely with AmaWaterways for the past 12 months to develop the customised app.

‘We are extremely excited to have successfully completed the full rollout across the AmaWaterways fleet.

‘To be associated with a brand like AmaWaterways is obviously a major win for a small travel technology company like ourselves, but demonstrates the leadership of AmaWaterways in seeking to drive innovation across their river ship product for the benefit of guests,’ said Mr Clarke.

‘As we continue embracing innovation in all areas of our business, it is very important that we use technology to meet the evolving needs of our guests. The strategic partnership we have formed with David and the TripTraka team have helped us to deliver this innovation to enhance our guest experience,’ said Rudi Schreiner, president and co-owner of AmaWaterways.

‘With the myAmaCruise app, our guests will now have all the information they need to make the most of their trip, in new and exciting ways,’ said Kristin Karst, executive vice president and co-owner of AmaWaterways. ‘With so many diverse, included excursions and beautiful destinations to visit during an AmaWaterways journey, myAmaCruise makes it easier for our guests to share the memories being made in real time.’

Packed full of features which can be further customised to meet the specific needs of a particular travel brand, the TripTraka Enterprise solution can be used by operators across all forms of guided travel.

To learn more about the TripTraka Enterprise platform and the benefits for both travel brands and their guests, visit triptraka.com